Sequim: Merchants ponder how to bring some of Lavender Festival’s success downtown

SEQUIM — While the Dungeness Valley’s many lavender farms recoup from three days of nonstop visitors, merchants in downtown Sequim are wondering how to rebound from disappointing revenues during the weekend’s Celebrate Lavender Festival.

Early estimates show as many as 35,000 attended the festival venues scattered around the area.

But for the first time in the festival’s seven-year run, its central event — the Street Fair — was moved four blocks north of its original location on Cedar Street.

“I’d say we were down about 50 percent over last year,” said Sue DeShazer, who owns Mad Maggi Boutique on East Washington Street.

Other Washington Street merchants said they were also surprised and dismayed by the drop in business.

The Street Fair was shifted to West Fir Street after property owners Gary and Carol Zellmer complained last January about a lack of access to the parking lot serving their building at North Sequim Avenue and Washington Street.

——–

The rest of the story appears in the Tuesday Peninsula Daily News Clallam County edition.

More in News

Two dead after tree falls in Olympic National Forest

Two women died after a tree fell in Olympic National… Continue reading

Sue Long, left, Vicki Bennett and Frank Handler, all from Port Townsend, volunteer at the Martin Luther King Day of Service beach restoration on Monday at Fort Worden State Park. The activity took place on Knapp Circle near the Point Wilson Lighthouse. Sixty-four volunteers participated in the removal of non-native beach grasses. (Steve Mullensky/for Peninsula Daily News)
Work party

Sue Long, left, Vicki Bennett and Frank Handler, all from Port Townsend,… Continue reading

Portion of bridge to be replaced

Tribe: Wooden truss at railroad park deteriorating

Kingsya Omega, left, and Ben Wilson settle into a hand-holding exercise. (Aliko Weste)
Process undermines ‘Black brute’ narrative

Port Townsend company’s second film shot in Hawaii

Jefferson PUD to replace water main in Coyle

Jefferson PUD commissioners awarded a $1.3 million construction contract… Continue reading

Scott Mauk.
Chimacum superintendent receives national award

Chimacum School District Superintendent Scott Mauk has received the National… Continue reading

Hood Canal Coordinating Council meeting canceled

The annual meeting of the Hood Canal Coordinating Council, scheduled… Continue reading

Bruce Murray, left, and Ralph Parsons hang a cloth exhibition in the rotunda of the old Clallam County Courthouse on Friday in Port Angeles. The North Olympic History Center exhibit tells the story of the post office past and present across Clallam County. The display will be open until early February, when it will be relocated to the Sequim City Hall followed by stops on the West End. The project was made possible due to a grant from the Clallam County Heritage Advisory Board. (Dave Logan/for Peninsula Daily News)
Post office past and present

Bruce Murray, left, and Ralph Parsons hang a cloth exhibition in the… Continue reading

This agave grew from the size of a baseball in the 1990s to the height of Isobel Johnston’s roof in 2020. She saw it bloom in 2023. Following her death last year, Clallam County Fire District 3 commissioners, who purchased the property on Fifth Avenue in 2015, agreed to sell it to support the building of a new Carlsborg fire station. (Matthew Nash/Olympic Peninsula News Group file)
Fire district to sell property known for its Sequim agave plant

Sale proceeds may support new Carlsborg station project

As part of Olympic Theatre Arts’ energy renovation upgrade project, new lighting has been installed, including on the Elaine and Robert Caldwell Main Stage that allows for new and improved effects. (Olympic Theatre Arts)
Olympic Theatre Arts remodels its building

New roof, LED lights, HVAC throughout

Weekly flight operations scheduled

Field carrier landing practice operations will be conducted for aircraft… Continue reading