PORT ANGELES — Business owners can learn how to get answers to some of their questions about what their customers want at a free presentation Tuesday, Nov. 29.
The Buxton Co., hired by the city of Port Angeles in August to conduct a retail market analysis, will describe software tools for identifying core customers at the presentation at 5:30 p.m. in the City Council chambers at City Hall, 321 E. Fifth St.,
Sponsored by city
It’s free, sponsored by the city Community and Economic Development Department, and is open to the public.
The information is geared toward business owners, said Roberta Korcz, assistant planner.
It will describe software that will be available at City Hall sometime in the next few weeks, she said.
“It will show where people spend their money,” Korcz said.
Buxton’s vice president, Lisa Hill, will tell how the new tool can help business owners identify their primary customers, learn about local consumers buying trends, get customer profiles and learn of which products customers prefer.
She will also “talk about leakages,” where people could be shopping if the businesses existed, Korcz said.
“Electronics is identified as one of the areas that our community leaks elsewhere,” such as to Sequim, Silverdale or online, Korcz said.
Once the system is set up, perhaps as early as the end of this month, business owners will be able to make appointments for a computer-generated customer report, she said.
Buxton will provide custom marketing materials and strategies that target the unique location requirements of retailers, developers and commercial real estate brokers, the city said.
The City Council approved an allocation of $35,000 to fund the study.
For more information, visit www.cityofpa.us/EconDevelop.htm or contact Korcz at rkorcz@cityofpa.us or 360-417-4804.
