Peninsula Daily News finished off 2010 by hitting a new milestone — the newspaper’s 12-year-old website, www. peninsuladailynews.com, logged 8.66 million page views.
This is up from 6.47 million page views in 2009, an increase of 2.19 million.
The website also drew thousands of more users.
The PDN’s website is far and away the dominant news, information and advertising website for the North Olympic Peninsula, according to statistics from Omniture, Quantcast and Google Analytics, which measure Web traffic.
In 2010, the PDN averaged:
• 722,005 page views per month, up from 539,632 a month in 2009 and 411,914 in 2008.
• 2.91 million “visits” by individual users (an average of 243,194 a month, up from 2.13 million, or 177,615 monthly, in 2009 and 135,206 in 2008).
• 1.37 million “unique visitors” (an average of 114,589 a month, up from 990,000, or 82,509 monthly, in 2009 and 62,232 monthly in 2008).
“We especially like the visit measurement because it shows just how engaged our audience is with our content — news, features and advertising,” said John Brewer, PDN publisher and editor.
A visit is when one person is continuously active on the site for at least 30 minutes.
“Unique visitors,” in Web jargon, come back again and again for fresh information.
“At www.peninsuladailynews.com, our users can read news stories, find the best buys at a sale, click through photo galleries, watch videos, respond to a blog post, participate in a story chat or look up local information in a searchable database,” said Brewer.
“The Web and its multiple platforms — PC, mobile, tablet and our new e-paper [a page-by-page electronic version of the PDN] — complement the print Peninsula Daily News, which remains very strong and is our core business.
“2011 will see us continuing to innovate and grow both our online and print audience in new and exciting ways.
“We greatly appreciate your feedback — and we are grateful for your continued support.”
As of Dec. 31, the print newspaper had an audited Monday through Friday circulation of 14,817, with 34,000 daily readers.
Sunday audited circulation was 16,313, with a readership of more than 46,000.
