Peninsula Daily News recorded 783,780 page views at its website in February, with an average audience of 130,780 unique visitors.
This is up substantially from 81,971 unique visitors and 589,350 page views recorded in February 2010.
The numbers also showed a hefty increase in total visitors — 268,041 in February compared with 187,128 in the same month a year earlier.
Last month, the PDN’s website recorded slightly higher numbers — 275,1181 total visitors, 133,056 unique visitors and 792,820 page views — but January had 31 days while February had 28.
The PDN’s website, www.peninsuladailynews.com, is far and away the dominant news and information website for the North Olympic Peninsula, according to statistics from Omniture, Quantcast and Google Analytics, all of which measure Web traffic.
Top stories
The top news stories viewed at the PDN’s website in February had to do with the snowy weather Feb. 23-24 and related traffic accidents.
Peninsula Daily News finished off 2010 by hitting a new milestone — the newspaper’s website logged a total of 8.66 million page views.
This was up from 6.47 million page views in 2009, an increase of 2.19 million.
New records were also set in 2010 for visits by individual Web users and the number of unique visitors.
A visit is when one person is active on a website.
Unique visitors, in Web jargon, come back again and again for fresh information. Their Internet address is counted only once no matter how many times they visit the site.
The number of page views also demonstrates the volume of traffic a website receives.
The print PDN is also strong, with an audited Monday through Friday circulation of 14,817, with 34,000 daily readers.
Sunday audited circulation was 16,313, with a readership of more than 46,000.
In addition to using independent agencies to measure its Web traffic, the PDN is the only newspaper on the North Olympic Peninsula with its circulation verified by an independent auditor, the national Audit Bureau of Circulations.
