PORT TOWNSEND — A pair of newly hired consultants aims to build on much of the Port Townsend tourism promotion done in recent years, but play up what unique activities the city has to offer.
“A lot of things were done right,” Hattie Dixon told about 100 people attending Monday’s Port Townsend Chamber of Commerce luncheon at the Fort Worden State Park Commons.
Dixon, however, added that she and partner Pat McCauley hoped to show how the city “can do better.”
The Sequim-based marketing and public relations professionals were hired by the Port Townsend City Council late last year.
They succeed Nancy Borino, who was contracted to market the city during the past six years. Borino has left the city to work in Lake Tahoe, Calif.
Dixon said it would probably take until midsummer before she and McCauley can meet with all of Port Townsend’s community groups, and a marketing plan is still forthcoming.
“We can’t pull a rabbit out of a hat instantly,” Dixon told the chamber audience.
“We’ve been running as fast as we can.”
2005 rack card
Already, the consultants have updated and printed a 2005 Port Townsend events rack card for Washington State Ferries.
The cards will be good temporarily through June with photos by Centrum, said Dixon.
The consultants are also looking at a the city travel planner, and will print its map separately after finding most people tear it out to use.
The chamber’s visitors guide will see some noticeable changes, said Dixon, with an emphasis on activities.
“They come to Port Townsend for activities and the whole piece will be redesigned about the activities,” she said.
The focus of the printed guide will remain Port Townsend and East Jefferson County, and Dixon said other east county communities will be encouraged to join in the guide.
